Select an ad campaign of your own interest. It can be a political campaign, PSA or a campaign for a product; it is up to you.
Create a hypothetical evaluation research proposal to evaluate the effectiveness of the ad campaign. Address each of the following in the research evaluation proposal:
- Assess how well the ad campaign will reach the targeted population and the level of anticipated response from the population to the ad campaign.
- Analyze the strengths and weaknesses of the different types of measures that can be used to evaluate the effectiveness of the proposed ad campaign.
- Indicatethe proposed research measures that you think would successfully determine the effectiveness of the ad campaign.
- Describe your sample and sampling method, and justify your decision for selecting this sampling frame.
- Explainthe sampling calculation method you chose and, based on this method, calculate the sample size you would need.
- Explain the statistical methods you chose for analyzing data collected.
- Explainhow you would assess the validity and reliability of your measures.
- Evaluate the strengths and limitations of the evaluation research proposal.
- Evaluate the degree to which the results from the ad campaign evaluation study can be generalized to the target population