Final project
Your team has been hired as a marketing consultancy to create a digital marketing strategy for either a choose one- local service/retail small business OR a small online e-commerce site. Your job is to create a strategy that is all inclusive and can be executed by the firm once your team is finished.
Regardless of the company you choose, their primary goal is growth not just increased awareness, but revenue growth. You should assume that the business owners and employees are somewhat familiar with social channels but only as casual end-users, not as strategists.
o Your project should include:
o A description of the company (real or fictional)
o Their target market (provide segmentation details on as many profiles as possible such as geographic, psychographic, technographic etc)
o Overview of general strategy the firm should follow as well as a few detailed campaign strategies that can serve as examples to follow
o A guide to the metrics that should be used to track the firm's progress over time (separate from specific campaigns)
o A guide to the metrics that should be used to track the specific campaigns you've included
o Suggestions for how best to assign responsibilities related to ongoing content and relationship building, campaign execution and engagement, and ongoing metric tracking