Assignment:
Use the Product Development Process Template (linked in the Resources) to create a document that details the development process for your new product Sabra Dipping bean dip. This assignment should be a four to six page essay. In your product development process document, include the following:
- A description of your product or service.
- A description of the potential market.
- The elements of your product or service, such as packaging, design, features, and benefits.
- Pricing strategies.
- Channel and distribution strategies.
- The marketing plan (implementation schedule for marketing mix).