Discussion Post: Segmentation- Google Analytics
David, your manager at Springfield Youth Baseball (SYB), would like you to learn how to optimize a website for a target audience using Google Analytics. In order to gain experience with the tool, he asks you to perform a segment analysis using the Google Merchandise Store's data in their demo account. The demo account will allow you to explore business data and get to know Google Analytics features that you can later use to analyze SYB.
In this project part, you will create a custom segment and suggest ways that the Google Merchandise Store could enhance their potential optimizations.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.