Problem
BUHI COMPANY. With the following:
Select market segments based on internal and external data
Purchase qualitative and quantitative research to narrow a target market
Create a consumer survey to identify an ideal target market
Analyze secondary research, survey results, and a focus group to guide marketing decisions
Construct a customer profile that identifies important characteristics of a target market
Build a value proposition and positioning statement based on market research and a target customer profile
Allocate ad spend across various social media channels and strategies based on competitor research and advertising data
Select stylistic elements to craft a campaign guide that will resonate with a target market
Adjust messaging and ad spend following market disruptions.