Problem:
Synthesize and integrate the scholarly marketing literature to create a conceptual model for evaluating market segments. Your model must accomplish the following:
Analyze major scholarly journals to identify conceptual models and theoretical frameworks for evaluating market segments.
Evaluate the major differences in how marketing journals and practitioner articles treat market segmentation.
Recommend how the differences in scholarly articles and practitioner articles can be resolved.
Describe a process for determining market segments.
Analyze the effect of internal and external forces on market segments.
Analyze the influence of market segments on marketing strategies.