Problem: Content Marketing Strategy
Imagine that you have landed your dream job as VP of Communications for a brand you admire. Your first order of business is to create a comprehensive content strategy that supports the brand's business goals. You want to ensure that you have a strong strategy for all types of media: paid, earned, shared, and owned. Prepare a content strategy for your brand. It should be 4 to 5 pages, including an overview of:
• Organizational goals that are supported by content marketing
• Content types
• Topics and overall themes
• Metrics for success
• Timeline for execution.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.