“My Company’s Strategic Plan”
Create a company that will feature an attractive product or service that will appeal to consumers. Assume you are presenting an outline of your plans to potential investors for their consideration.
Your paper should be structured as follows:
Executive Summary - Describe the product or service in a few sentences to acquaint the investor group. Briefly describe the industry this product/service will compete within and the target market within that industry.
Vision Statement - Define your company’s vision. Express your passion and panoramic vision for this new company and why you think this product/service will be well accepted by consumers. This is your chance to get the investors excited and willing to commit.
Mission Statement - Create a mission statement for the new company. Business Model - In not more than 3 – 4 sentences, summarize how and why your company will be profitable.
Strategic Objectives - Provide 3 reasonable key Financial Objectives and 3 key Strategic Objectives for the first year for your new company. They must be specific, attainable objectives, not general goals.
Competitive Forces - Using the “Five-Forces” model of competition, describe the competitive forces your company will face and how you’ll respond to these forces. (Some of the “five forces” may not apply to your company, but still identify and dismiss, if appropriate, those forces.)
Conclusion -
This assignment does not require factual information or extensive product/company/industry research. Looking for a 4-6 page summary of the strategic elements above. The goal you should keep in mind while writing is to convince the potential investors to back your new company.