Create a communication brief for pepsi cola product stating
Create a communication brief for PEPSI COLA product stating the following, 1. Problem, 2. Target audience, 3- consumer insight 4. brand imperatives 5. Communication objectives 6. The selling idea 7. Support 8. Creative direction 9. Media imperative
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1 kick-off event is the first step in the implementation of change outline what the sponsor should do at this stage2
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create a communication brief for pepsi cola product stating the following 1 problem 2 target audience 3- consumer
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