Assignment:
You are required to write a business report proposing a Gamification solution for a specific business issue (2000 words). You have to choose one specific company and you have to choose one issue which is related with this company ,(for example , mc Donald's is a company and the issue is the customer waiting time until they receive their food I want to gamify the staff with the motivation, engagement fun and design framework).
Required:
As explained this is only one way of approaching the structure and should not be considered the definitive version. Please include relevant literature throughout your assignment, support your proposals and write in third person. Please also consider relevant stats you might include.
Introduction: introduce what gamification, motivation, engagement, fun are. Why they are important, how popular they become. Introduce brief of the business issue, at the end of the introduction explain what is coming next in the report.
Business context and issue: discussing very specifically what the business issue is, say something about the issue and about the organisation (focus on the issue)
Gamification theory:
1. motivation how it will be helpful,
2. Engagement
3. fun
4.design framework (you can use Victor Manrique the 4 QS or /Simpson 9PS of gamification or / Kevin Werbach's Design framework)
Gamified solution: how you going to apply the gamifications theories to practise
Recommendations for evaluation of the gamified solution: how you going to evaluate the solution (quantitative and qualitative )
Conclusion: summarise the point we discussed
References (minimum 15 oxford style references, and cite in text all sources you get from different book or journal etc.)
Attachment:- Gamification-Using Game Design.rar