Create a brand complete with logo-color and jingle


Assignment: Branding Your Product

Context/overview: It is time to brand your product! Create a brand complete with logo, color, jingle or whatever you feel will entice your target consumer to purchase your product.

The requirements:

• Write between 750 to 1,250 words (approximately 3 to 5 pages) using Microsoft Word in APA style, see example below.

• Use font size 12 and 1" margins.

• Include cover page and reference page.

• At least 80% of your paper must be original content/writing.

• No more than 20% of your content/information may come from references.

• Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.

• Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

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Marketing Management: Create a brand complete with logo-color and jingle
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