Assignment
Each student will create a Blog to which they will post their observations of marketing strategies and tactics. These can be current marketing events they have read about or observed in their professional or personal lives and that they can write as if they were an expert in the field. Before writing a blog, students may need to conduct extra research about a marketing topic in order to write the blog from an expert perspective. The objective of the assignment is to stretch and solidify knowledge of the marketing concepts through direct application and commentary. In addition, each student will post one comment to another student's blog. Substantial blogs should contain at least 1,200 words and comments 350 words. Review rubric for blogs.