Sales promotion encourages 'behavior' - not just purchases!
Advertising can build brand awareness and enhance a brand's image (e.g., create knowledge, feelings, intentions) but sales promotion encourages immediate action.
For Apple
1. Create 2 - 4 sales promotion objectives for your marketing plan; these might involve traditional tactics and media or onine (social media, websites) media.
2. Provide a 1 to 2-page outline (just a basic outline) of your 'consumer sales promotion' and 'trade sales promotion'. The attached outline provides many ideas for you.
2 page outline