Crafting a Strategy to Fit the Business
The Web site Amazon.com once aimed to be the world's largest bookseller. Now the company offers a wide range of products and services to consumers, operating online retail storefronts for partners and developing and selling its own manufactured products (such as Kindle).
Can a company like Amazon.com have a strong business model but a weak strategy? Using the Internet, find
Amazon's most recent annual report and peruse its main sections.
Based on your analysis of the report, respond to the following:
How has the company's strategy changed from the original generic strategy that was applied?
How would you describe the central elements of Amazon's strategy?
A low-cost provider strategy
Differentiation
Diversification
Market timing