Crafting a strategy to compete in one or more countries of the world is inherently more complex because of (1) factors that affect industry competitiveness that vary from country to country, (2) the potential for location-based advantages in certain countries, (3) different government policies and economic conditions that make the business climate more favourable in some countries than in others, (4) the risks of adverse shifts in currency exchange rates, (5) cross-country differences in cultural, demographic and market conditions.
Discuss this statement using an example of a company that has been successful in achieving international growth and has overcome the challenges outlined above.