Country risk analysis for selected global business venture


Task: Product Sony and the country Japan.

Conduct a country risk analysis for your selected global business venture.

Summarize your strategic planning process:

1) Define/clarify mission and objectives

2) Assess internal/external environment (SWOTT)

3) Consider alternative strategies using competitive analysis

4) Make strategy selection

5) Select and justify an appropriate mode of entry for your global product or service

6) Implement strategy

7) Control and evaluation

8) Devise contingency plan

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