Problem: Business Marketing
You can choose from one of the two options: the individual creation of a PowerPoint Presentation or an Infographic and examine the organisation's current competitive environment as well as the current marketing mix. Based upon the organisation selected, the infographic/PowerPoint slides will include:
o An introduction to the organisation - background history, markets etc.
o An analysis and audit of the organisation's current market and competitive environment - via key tools such as SWOT/TOWS analysis, PESTEL analysis and Porters Five Forces.
o An analysis of the organisation's current Marketing Mix via the Marketing Mix Framework (4Ps/7Ps). It is suggested that a minimum of five PowerPoint slides will be needed to meet the requirements of part 1 of the assignment.
Alternatively, the equivalent amount of content can be submitted as an infographic. The organisation selection should be between small-sized and medium-sized businesses. Small sized are considered to have less than 100 emloyees and revenue of less than $5M per year. Medium sized business is considered to have less than 300 employees and year revenue less than $25M.
Could you choose a company that can meet the requirements in detail, and complete all of the requirements for the problem.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.