Costs and benefits of an approach for physical products, Marketing Management

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Costs and benefits of an approach for physical products

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Q: Microsoft uses frequent comprehensive prototypes in its development of software. In fact, in some projects there is a "daily build," in which a new version of the product is integrated and compiled every day. Is this approach only viable for software products, or could it be used for physical products as well? What might be the costs and benefits of such an approach for physical products?

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Marketing Management: Costs and benefits of an approach for physical products

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Marketing Management: Costs and benefits of an approach for physical products

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