Cost of advertising on childrens waistlines
Problem: Discuss the Cost of Advertising on Children's Waistlines. Is it morally ethical for companies to market to vulnerable subjects such as children? What is George Brenkert's position on marketing and the vulnerable?
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Differentiable: The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs.
Discuss the Cost of Advertising on Children's Waistlines. Is it morally ethical for companies to market to vulnerable subjects such as children? What is George Brenkert's position on marketing and the vulnerable?
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Problem 1: What are the benefits and potential disadvantages to a company when using internet cookies? Problem 2: Is it ethical to use cookies to monitor preferences of customers and potential customers?
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