Entering a foreign market carries risk to the firm and there are many uncertainties. One example of a risk factor is the level of corruption within the foreign country. Corruption is a problem for businesses and societies that exists in every country in the world. Watch this brief video for a brief overview of the Corruption Perception Index by Transparency International.
https://www.youtube.com/watch?time_continue=9&v=zshdwWrsv3I
After you watch the video, visit Transparency International.Links to an external site. Click on "Popular Content" and find the Corruption Perception Index (if you scroll down the page you will find a table which is easier to read than the map).
https://www.transparency.org
Write a brief blog post that answers the questions below. Your blog post should be between 500-750 words in length and include a headline (an image is optional). The audience for your blog post is "professional marketers."
1) What is the Corruption Perception Index (CPI) and what does it measure?
2) Where does the US rank on the CPI?
3) Can you find the country(s) that rank #1? Which country/countries are at the bottom of the CPI?
4) Why would the CPI matter to U.S. based companies doing business in these countries?
5) Which method of entering a foreign market would you recommend for a country entering the Chinese market for the first time? Explain