Discussion:
Corporations and sustainable businesses
Dear OTA,
As an aspiring applied anthropologist, I have opted to try and come up with a convincing theory as to why it would behoove major corporations to focus more on creating a demand (competitively) amongst their producers in an effort to utilize their "weight" collectively and create a demand for more sustainable consumer products. Cargill is a very good example. there re many other major corporations controlling this aspect of marketing I know, but I am having difficulty coming up with specific examples proving that it is feasible; but how?