Corporate sponsorships of special events and programs


Question: Corporate sponsorships of special events and programs (sports programs, entertainment attractions, festivals and fairs, medical-education-social causes, and the arts) are a unique type of marketing strategy. The number of such sponsorships is slowing down. Do some research on corporate sponsorships. Find five examples of companies using corporate sponsorships. Describe these examples in a brief paper. What types of corporate sponsorships are these companies doing? Given the nature of the companys industry, why do you think they chose the sponsorship they did? Do you think these corporate sponsorships are an effective and efficient marketing strategy? Why or why not?

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Management Theories: Corporate sponsorships of special events and programs
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