General instructions:
Week 1
Corporate mission statements and official goals are a starting point because they will tell the audience the firm's desired public image. (Bateman & Snell, 2011, p.73)
Below are five Mission Statements and five Vision Statements.
- SelectONE (1) Mission Statement andONE (1)Vision Statement. Please note if you select Company A for your mission statement from the available pool of mission statements (with Company A, B, C, D and E), your selected vision statement must belong to another company from another pool of available vision statements (with Company V, W, X, Y and Z).
- Clearly explain why the respectively selected Mission Statement and Vision Statement are effective or ineffective.
- Support the rationale for your explanation.
1. Gerber's Mission:
At Gerber, our goal is the same as yours: to raise a happy, healthy baby. That's why we're committed to being your partner during those first years of parenthood. Our products are designed to help support your child's developmental and nutrition needs at each stage of her early life. And our services and tools are there to help give your child the best nutritional start. When it comes to raising a healthy, happy baby, we're in it together. (Why Gerber? 2016)
2. Patagonia's Mission Statement
"Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environment crisis." (Schermerhorn, 2012, p. C-6)
(3) DuPont's Mission Statement
DuPont is a science company. We work collaboratively to find sustainable, innovative, market-driven solutions to solve some of the world's biggest challenges, making lives better, safer, and healthier for people everywhere. (Our purpose, 2016).
4. Intel's Mission Statement
"To succeed we must maintain our innovative environment. We strive to: embrace change, challenge the status quo, listen to all ideas and viewpoints, encourage and reward informed risk taking and learn from our successes and mistakes:" (Wheelen & Hunger, 1998, p.265)
5. FedEx Mission Statement (Company overview, 2016)
FedEx Corporation will produce superior financial returns for its shareowners by providing high value-added logistics, transportation and related business services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx will strive to develop mutually rewarding relationships with its team members, partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards.
Part B: Strategic Vision Statements
(1) American Forest and Paper Association's (AF&PA) Vision Statement (2014).
- Bring together members, strategic alliances and other stakeholders to promote solutions that will advance the industry's sustainability and competitiveness.
- Provide business and policy decision-making support through research, industry data collection, analysis and reports.
- Speak on behalf of AF&PA members to a wide range of audiences with a unified and informed voice.
- AF&PA and its employees are models of competency and productivity in a dynamic economic and political climate.
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- City of Cedar Rapids' Vision Statement (Vision 2030, 2007)
- Vision2030 offers a look at the city in the future created in 2007 by a committee of 20 citizens the city's diverse and growing economy helps guarantee a quality of life for all citizens based on broad educational, cultural and recreational opportunities the vision statement includes a growing-out goals and objectives, including a growing focus on regionalism and public and private partnerships.
- Cedar Rapids is a leader in effective regionalism.
- Downtown is thriving and vibrant.
- We promote strategic and sustainable development.
- Great Lakes Naval Museum's Vision Statement
- "To enhance and become an integral part of the training mission of the Naval Service Training Command, Great Lakes, by instilling in our newest sailors a strong sense of tradition and heritage of Naval service in the United States." (Bateman & Snell, 2011, p.136)
- (4) Lockheed Martin's Vison Statement
- Be the global leader in supporting our customers to strengthen global security, deliver citizen services and advance scientific discovery. (Our vision and values, 2016).
- Reebok's Vision
- Fulfilling Potential
- Reebok is dedicated to providing each and every athlete - from professional athletes to recreational runners to kids on the playground - with the opportunity, the products, and the inspiration to achieve what they are capable of. Everyone has the potential to do great things. As a brand, Reebok has the unique opportunity to help consumers, athletes and artists, partners and employees fulfil their true potential and reach heights they may have thought un-reachable.
- Week 1 Learning Activity 2
- In Section 1.1, "Defining Strategic Management and Strategy" in "Chapter 1 "Mastering Strategy: Art and Science" of our textbook (2014), we learn that the changing factors within the environment in which most companies and/or organizations are operating have significantly impacted business (or organization) environments in recent decades. Professor Henry Mintzberg of McGill University in Montreal articulated "the 5 P's of strategy". (Strategic Management, 2014, Mastering Strategy, pp.6-7) The "5 P's of Strategy" capture the complexity of defining strategic management.
- Please select ONE of the Mintzberg's five P's of strategy".
- Clearly explain why you selected that particular concept (that is, "Why do you believe it is important to the overall strategic management process?")
- Support the rationale of your explanation by means of a focal company in an industry of your choice as the background information for your explanatory analysis.
- Explain whether that particular concept requires more of the perspective of an art or the perspective of a science, from the viewpoint of the strategic leaders of a focal company.