Corporate & Generic Strategies for ***MERCK &CO***
1. Corporate strategy
In one sentence, give the name of your company’s dominant business (if there is no dominant business, then choose one major business). In one sentence, give the names of your company’s other businesses
In one sentence, give the name of your company’s corporate strategy. In three to five sentences, explain your answer with specifics
In one sentence, give the name of ONE restructuring strategy your company has used. In three to four sentences, explain your answer with specifics. If your company has not restructured, then in three to five sentences, explain why
2. Generic strategy
In one sentence, give the name of one dominant business’ brand you will focus on (if the brand has several models, then give the name of one model). In one sentence, say whether the scope of the market target for that brand/model is broad or narrow. In three to five sentences, explain your answer with specifics
In one sentence, give the name of the value your company is seeking to create for that brand/model. In three to five sentences, explain your answer with specifics
In one sentence, give the name of the generic strategy for the brand/model you have chosen. In four to five sentence, explain your answer with specifics.