Core strategy for a retail boutique-salon


Case Scenario:

In today’s society, time is of the essence, here at Kelly’s La Belle Elegance ala Carte’ Boutique we recognize that, so we offer a method of relaxation and refreshing way of pampering your needs.  We understand the value of a dollar, with that said we offer several combo pampering packages so that you can get more for your money. What women do you know who doesn’t want to get more for less, especially when it comes to her image?

Kelly’s La belle Elegance ala Carte’ Boutique means a look of elegance or beauty; ala carte’ is in conclusive to the main course.  We are unique in that we sell clothing, shoes, accessories for fashion but in conclusive to we provide license professional connoisseurs in hair stylist design, makeup artist, nail technician, massage and more all in one location.

Kelly’s Boutique is a family owned establishment and we value the importance of family.  As a family oriented business we understand the needs of our consumers therefore we have a kid’s corner section where children are allowed to move freely while enjoying themselves as if they were at home. Each family member is specialized and is an expertise in the various accommodations that we offer.  We pride ourselves as being a one stop shop where we meet the needs of the consumer as they prepare for their total makeover. This establishment is committed to not only make our consumer have a look of elegance/ beauty but to build and empowers one self esteem as they walk the runway through the store of fashion.

The boutique carries a variety of clothing targeting an array of customers both young and seasoned clientele.  We are geared to accommodate any occasion from school, work, church, after 5, wedding dress, flower girl dresses, prom, to homecoming dresses. Kelly’s Boutique will be known for displaying a diverse assortment of name brand clothing to draw the attention of those who wants to be a step ahead.

We are please to not carry many duplicates from various designers such as Dereon’, DKNY, BCBG, Dolce & Gabbana, BeBe and Lacoste to name a few to assure that each customer is uniquely styled and dressed. For the business and successful look common names such as Anne Klein, Jones New York, Anne Cole, St John, and Liz Claiborne will be our specialty. For that one day that all girls dream about we will specialize in carrying wedding dresses designed by Vera Wang and Exclusive Bridal by Allure, other designers can be provided upon request. For prom and After 5 dresses we will offer a variety of designers. Each prom, wedding dress or dresses in the wedding party will be alter free of charge. Accessories such as jewelry, purses and bras: with or without straps, slips: whole and half, socks stockings: with an assortment of colors and styles are also available.

To complement the fashions or the look of elegance, our boutique provides the service from hair stylist design, makeup artist, nail technician, massage and more so that they can experience the ultimate total relaxation transformation by stepping into our full service salon. Our mission and goal is to lavish our consumer and stimulate this as shopping experience to remember, for her hair is her crown and her body is her castle.

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Strategic Management: Core strategy for a retail boutique-salon
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