This final individual project report ‘Meeting the Challenge of Sustainable Business’ builds on the formative assessment and should reflect your ability to consolidate your knowledge and understanding of the key concepts and tools learned throughout the module.
The project consists of developing a scenario for a sustainable business set 40 years ahead in 2055. You should provide a rationale for a future business that is plausible and ‘innovative’ and that offers a solution to a set of identified difficult environmental and social challenges. The aim of scenario planning is to help you gain insights into how business can plan for the future in an uncertain world. The business scenario should be supported by emerging and future trends related to the chosen business sector, and take into account environmental limitations and the socio-political issues; alongside a strategy for sustainable innovation that will provide value creation and competitive advantage.
The aim is to demonstrate understanding of the complex issues, risks and opportunities business face and apply the appropriate knowledge, as well as creative and entrepreneurial thinking to reach convincing solutions for a sustainable global business. You are expected to document your rationale using credible sources and bibliography based both on key readings on the module as well as in your individual research.