Convincing customers of value of green efforts


Assignment:

To increase payback from its green initiatives, customers would have to learn that the company was green, and they’d also need to be concerned about the dangers of global warming. What would be a cost-effective way for companies to promote their green public image and convince customers of the value of green efforts?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Management Information Sys: Convincing customers of value of green efforts
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