To be successful in conveying an integrated image and offering information to potential customers, business should try to meet the following goals when constructing their Web sites:
o Convey an integrated image of the organization
o Offer easily accessible facts about the organization
o Allow visitors to experience the site in different ways and at different levels.
o Provide visitors with a meaningful, two-way (interactive) communication link within the organization
o Sustain visitor attention and encourage return visits
o Offer easily accessible information about products and services, and how to use them. (Schneider, G. (2001). Electronic Commerce (2nd ed.) MA: Course Technology)
The Webby Awards is the leading international award honoring excellence in Web design, creativity, usability and functionality. The Webby Awards provides on their website a list of sites that won their respective categories as the winners of The Best in 2005 at
https://www.webbyawards.com/webbys/current.php.
Find a site that includes four or more of the goals listed above. Explain how the site accomplishes these goals.