Contrast pushing and pulling strategies in a pulling, Management Theories

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Contrast pushing and pulling strategies in a pulling

Question: Contrast pushing and pulling strategies. In a pulling strategy, marketers attempt to stimulate final-user demand, which then exerts pressure on the distribution channel. In a pushing strategy, marketers attempt to promote the product to channel members rather than final users. To do this, they rely heavily on personal selling.

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Management Theories: Contrast pushing and pulling strategies in a pulling

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Management Theories: Contrast pushing and pulling strategies in a pulling

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