1. Which of the following represents a monopolistic competition?
- One firm completely controls a broad product-market.
- Each competitor tries to get control in its "own" target market.
- Competitors offer the same marketing mix.
- Different marketing mixes are nevertheless seen as the same by all customers.
- All customers view various alternatives as substitutes.
2. Discuss the history of CQI in public health in the US, including the change in emphasis from quality assurance to quality improvement. Do you think health care has taken CQI seriously?
3. Identify the defensive marketing strategy of a company.
4. Contrast marketing plans from the perspective of situation analysis, strategy, and performance.