Contrast approaches to promoting these products to a ppo


1. You are in charge of marketing your company’s laboratory services to managed care plans in your region. Contrast approaches to promoting these products to a PPO and to a staff model HMO.

2. Many CEOs make 300x the pay of the average American worker. Is this justifiable? Why or why not?

3. Using the Internet or any other resource, research one of the largest railroads carriers in the US and describe their services.

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Operation Management: Contrast approaches to promoting these products to a ppo
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