1. Focusing on the brand of Adidas. Explain what type of consumer product Adidas is. Research the Adidas brand to identify appropriate branding strategy adopted by Adidas. Write a short commentary to support your answer.
2. Contrast and compare the keys to "New" management vs. the "Traditional" management techniques. Do you consider yourself a "New" manager, a "Traditional" manager, or somewhere in-between? Explain your answer.