Discuss below in a 250 words each:
"Personal Selling and Sales Objectives"
• Compare and contrast a personal selling experience with buying goods or services online as opposed to at a retail outlet, and explain your preference as a marketer. Provide a rationale for your response.
• From the simulation, propose key methods that a company may use in order to realistically set its sales objectives. Support your answer with examples of ways in which these proposed methods have worked in the past.
"Capital Budgeting and Capital Structure"
• Discuss two (2) pros and two (2) cons of a business applying different capital budgeting techniques when it is faced with making wealth-maximizing decisions around investing corporate funds. Provide at least one (1) example that illustrates the potential consequences of a business deciding to apply a single technique to all corporate investment decisions.
• Identify the most efficient capital structures for both a manufacturing company and a software development firm. Provide a rationale for your response.