Case Scenario 1:
Your company is in contract negotiations with the local union and union leadership has just gone to the media accusing management of unethical and illegal hiring practices, along with negotiating in ‘bad faith’
As the Communications director, you have been informed of the situation and have been told to create a response. What (how, where, when, why, etc) would you do?
(Resignation is not an option)
Case Scenario 2:
Your company, a human resource staffing and consulting company, is one of the largest and most prominent ‘citizens’ in the community. As you arrived to work one morning you are greeted by the members of the local media who want to know what your thoughts are about the previous night’s arrest of the CEO for soliciting an undercover prostitute.
Since in your role, your are the company spokesperson for all contact with the media, it is your responsibility to effectively deal with the media. How would you proceed?
Case Scenario 3:
Your Company has been conducting tests on a revolutionary new drug that has the potential to cure melanoma, the most deadly form of skin cancer. The clinical and animal trials have shown a 10-15% instance of serious adverse reaction-including death. Still, considering that tens of thousands of people are diagnosed with melanoma each year, the FDA has granted approval to conduct human tests in the next stage of research.
How will you position the product and this next round of testing to the public?
Case Scenario 4:
Your Company, a large, national grocery chain and prominent ‘citizen’ in the community has a ‘green’ policy that includes collecting recyclable materials (paper, plastic, foam) from customers for delivery to local recycling facilities. As you arrive for work one morning you are greeted by members of the local media who want to know what your thoughts about the allegation that instead of being transported to recycling facilities, several ‘dumpster divers’ discovered these material in the trash dumpsters behind 10 local store.
Since in your role you are the company spokesperson for all contact with the media it is your responsibility to effectively deal with the media. How would you proceed?
Case Scenario 5:
You’ve just written a book on brown-nosing that is selling extremely well and is generating media attention. Unfortunately, one particular media personality has decided to challenge your assumptions and is advocating that you are encouraging people to slack off in their jobs and brown-nosing their way through their careers.
At first this was simply a nuisance, but lately other media have been questioning your tactics as well. How would you handle this situation?