Assignment task:
Topic: Mental Health, Alcohol and Other Drugs: After Hours Crisis Marketing Initiative: A unique and local social marketing campaign within a regional and rural Australian setting pp. 1--26
Research and evaluate the given 5 social marketing evaluation methods.
- Surveys
- Observations
- Group Interviews / focus groups
- Digital media monitoring
- Media consumption and reporting monitoring
Critically analyse each method to show a deep understanding of contemporary approaches to monitoring social marketing campaigns. Your evaluation should analyse the strengths and weaknesses of the evaluation method, outline the main concepts and show relevance to your topic.