Consumers occasionally find television ads humorous and


Consumers occasionally find television ads humorous and enjoyable. Some advertising pundits claim such commercials may capture attention but are frequently ineffective in selling products. What is your viewpoint on this issue? Justify your position. Provide an example of an ad with a humorous appeal that you believe is effective and an ad with a humorous appeal that you believe is ineffective.

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Operation Management: Consumers occasionally find television ads humorous and
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