1. Consumers need information to make buying decisions. Knowing where they get this information from helps sellers target their marketing programs. Why do consumers need information and name two sources of that information.
2. Wal-Mart Stores Inc. has been trying to rekindle growth in its U.S. operations. Sales at its U. S. stores have been declining due to remodeling projects, limited opportunities for U.S. growth, and problems with its clothes offerings. In addition, the low- income shoppers who patronize Wal-Mart may have less money to spend due to higher gas prices. Wal- Mart has been very candid about its need to implement a growth strategy for its U.S. stores. Why has Wal-Mart been so public about this goal?
a. to establish a competitive advantage
b. to create resource munificence
c. to maintain valid benchmarks
d. to encourage goal commitment
e. to alleviate stakeholder criticism