Q1. Write down the characteristics of an efficient marketing mix?
Q2. Explain how can informal communication between various departments in an organization facilitate the function of marketing?
Q3. Explain why a company should attempt to emotionally engage its customers?
Q4. Of the different roles played by consumers in the decisions making process, which one is more significant and explain why?
Q5. Explain why is it significant for a company to study its background?
Q6. Write down the significant needs for commissioning a good research?
Q7. Write down the necessary conditions in designing a questionnaire to elicit an accurate response from the respondent?
Q8. Define the term Marketing Management.