Consumers have five key reactions to stockouts buy the item, Finance Basics

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Consumers have five key reactions to stockouts buy the item

Question: Consumers have five key reactions to stockouts: buy the item at another store, substitute a different brand, substitute the same brand, delay the purchase, or do not purchase the item. Consider your own purchasing behavior, and describe how various categories of merchandise would result in different reactions to a stockout.

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Finance Basics: Consumers have five key reactions to stockouts buy the item

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Finance Basics: Consumers have five key reactions to stockouts buy the item

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