Consumer perceptions of price and quality


Marketing Management - Global Marketing

With regard to "Consumer Perceptions of Price, Quality, and Value: A Means-End Model of Synthesis of Evidence," comment on the problem of perceived versus objective quality. Provide examples. How does this affect the marketing of services?

Solution Preview :

Prepared by a verified Expert
Marketing Management: Consumer perceptions of price and quality
Reference No:- TGS01771651

Now Priced at $15 (50% Discount)

Recommended (99%)

Rated (4.3/5)