Problem:
You are the VP of Marketing Development for the TRIAAD Research Group, a full-service marketing research company. Your client, Exotic Smokes Cigarette Company, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavors. You must develop marketing strategies to attract 18- to 25-year-old customers. Exotic Smokes Cigarette Company has a $25 million advertising budget for the new product.
Discuss the proposed methodology for conducting an in-depth consumer behavior research study for your client by addressing the following:
Explain the attitudes and intentions of those concepts that affect the consumer decision-making process of your target market.
Traits, behaviors and attitudes are listed in bullet format and the reasoning is discussed in 450 words.