1. Consumer characteristics that can influence perception include ______________.
1. Retail environments and special events
2. Advertisements, messages and product information
3. Motives, previous beliefs and involvement
4. None of the above
2. Consumers who queue for days outside an Apple store to purchase the new iPhone 6 are displaying a high level of ______________.
1. Irrationality
2. Reinforcement
3. Involvement
4. Activation