Problem 1: Explain in your own words how consumer behavior relates to marketing?
Problem 2: When would you use demographic data, behavioral segmentation and psychographic information in making marketing decisions? Please cite an example for each.
Problem 3: Is technology an enabler, driver or both in Consumer Behavior and why? Please cite examples.
Problem 4: Do elements of the consumer decision-making process impacting Marketing? Please use examples to explain.
Problem 5: How does Consumer Behavior impact Global Marketing Strategy or does it? Please explain and cite examples.