Assignment:
Describe the construction of a survey instrument that uses a Likert scale to gather customer feedback, and discuss how questions are developed. What are the opportunities and limitations associated with this type of survey instrument? Additionally, construct a quantitative, five-question customer satisfaction survey using the Likert scale, such as might be used in a general practitioner's office.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format.