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Construct a customer value map in order to do so you need

Choose a product or service category. Ex: Cereals, appliances, shipping (fedex,UPS) then,

1) Construct a Customer Value Map. In order to do so you need to calculate the relative performance, and plot them according to the corresponding price. The "Fair Price Line" is the regression of price by performance.

2) Interpret the Value Map. Discuss how would you improve your brand's perceived customer value?

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Marketing Management: Construct a customer value map in order to do so you need

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