Constituting an unethical marketing practice


Assignment:

Many celebrities who are considered to be persuasive role models often appear in television beer commercials. Does the use of such celebrities in beer advertising constitute an unethical marketing practice? Discuss.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Constituting an unethical marketing practice
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