Problem 1: Please define what constitutes a "good" company mission statement and identify five criteria that are crucial to devising good mission statements.
Problem 2: Please define what constitutes a "good" company vision statement and identify five criteria that are crucial to devising good vision statements.
Please justify in your choices while explain why each individual criterion is important.
Critically compare the commonalities and differences between your two lists. Be sure to address this requirement with appropriate depth.