Company has developed a new product that is expected to achieve high penetration rates in all the countries in which it is introduced, regardless of the average income status of the local populace. Considering the costs of the product launch, the management team has decided to initially introduce the product only in countries that have a sizable population base.
What can be effective the preliminary report with the top 10 countries in terms of population size for the respected company .. Since growth opportunities are another major concern, the average population growth rates has to be listed for management's consideration.