Consider whether there are cross-business opportunities for


Question: Value Chain Relationships

- Identify the value chain relationships that exist for L'Oreal.

- Consider whether there are cross-business opportunities for

(a) transferring competitively valuable resources, expertise, technological know-how and other capabilities,

(b) cost sharing where value chain activities can be combined, and

(c) leveraging the use of a well-respected brand name.

- Make sure to answer EACH part of the question. Research the topic and provide YOUR interpretation. Responses must be formatted in APA (citations and reference page).

- At minimum2 references must be made available at the end of the discussion post as part of the original post. References need to be at the endof the discussion.

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Management Theories: Consider whether there are cross-business opportunities for
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