Question: Consider the types of qualitative and quantitative data you are likely to gather in this location.
Conduct your participant observation by spending at least 45 minutes in the public place you selected.
Do three things with your observations:
1. Create categories of what you find interesting and salient to observe and record.
2. Collect numerical data (e.g., how many individuals drink coffee instead of another drink, how many individuals enter the coffee shop alone versus how many enter with another person).
3. Collect data that does not strictly fit within numerical categories (e.g., ambiance, customer reactions, cordial staff interactions)
Submit a minimum 5- to 6-slide presentation that includes:
• A summary and comparison of the quantitative and qualitative results of your participant observations
• Your interpretations of the data you collected (e.g., a trend or reoccurring event)
• At least one visual tool that presents data (see Hyerle's Visual Tools for Transforming Information Into Knowledge for possibilities)
• An evaluation of the benefits of both quantitative and qualitative data collection during participant observations